June 15, 2023
The Complete Guide to Core Web Vitals in 2023
Core Web Vitals have become crucial ranking factors. Learn how to optimize LCP, FID, and CLS to improve your site's performance and search rankings.
Read ArticleHello, I'm Bishal Shrestha
Digital Marketing Strategist & SEO Expert
Head of SEO at Supple Digital
Founder of Search Insights Academy
Driving digital growth through strategic SEO solutions with over 7 years of experience. Specialized in technical SEO, content strategy, and data-driven marketing campaigns that deliver measurable results.
About Me
Get to know my background and approach
SEO specialist with 7 years' experience, blending software engineering with advanced SEO for robust organic growth in the digital realm.
Professional Profile
With an analytical mindset and strategic prowess, I serve as a Head of SEO at Supple Digital and am the Founder of Search Insights Academy. Backed by over 7 years in SEO and digital marketing, complemented by my software engineering acumen, I seamlessly merge technical proficiency with marketing innovation.
My journey from Deakin University equipped me with a robust foundation in Information Technology and Business Management, which I continually harness to optimize and innovate.
Peers acknowledge me as a dynamic force — always pioneering, relentlessly solution-focused, and an unwavering advocate for collaborative growth.
My Approach to SEO
I believe in a holistic approach to SEO that combines technical excellence, content strategy, and user experience optimization. My methodology focuses on sustainable, long-term growth rather than quick fixes that risk penalties.
🔗 Let's converge our passions and expertise. Connect to discuss SEO, the digital realm, business analytics, or to simply explore the ever-evolving nuances of the digital cosmos. To growth and beyond! 🚀
My Skills
A collection of my core strengths in the digital space
Data Interpretation
Skilled in transforming intricate data sets into actionable strategies that drive business growth and improve marketing ROI.
SEO Mastery
Proven track record in optimizing organic growth and enhancing digital footprints through comprehensive SEO strategies.
Technical SEO
Expert in website architecture, schema markup, site speed optimization, and resolving complex technical issues that impact search visibility.
Stakeholder Relations
Recognized for managing and nurturing professional relationships, ensuring alignment with overarching business objectives.
Campaign Execution
Experienced in conceptualizing and orchestrating global digital campaigns that resonate with target audiences and drive conversions.
Tool & Platform Proficiency
Certified Google AdWords and Google Analytics professional with expertise in SEO tools like SEMrush, Ahrefs, and Screaming Frog.
Professional Experience
My journey in the digital marketing landscape
Supple Digital
August 2020 - Present Loading...
Oct 2023 - Present
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Head of SEO
Leadership
Strategy
Team Management
Leading the SEO department, driving strategic initiatives that bolster web presence and organic search results through comprehensive SEO campaigns, staff training, and advanced analytics.
Key Achievements:
- Developed and implemented comprehensive SEO strategies for clients across various industries
- Managed a team of SEO specialists, content writers, and link builders
- Increased organic traffic by an average of 75% for key clients
- Led workshops and training sessions for internal teams and clients
Aug 2020 - Oct 2023
Senior SEO Specialist
Technical SEO
Analytics
Tool Development
Key Responsibilities & Achievements:
- Formulated and implemented advanced on-site strategies through rigorous keyword research, meta adjustments, and technical recommendations
- Utilized data visualization tools like Tableau and Data Studio to identify client growth areas
- Conducted website audits to pinpoint technical issues and provide actionable insights
- Developed several internal tools to assist on-page, local SEO and content marketing strategies
- Used SEO tools and techniques such as SEOMoz, Ahrefs, Screaming Frog, Tag Manager, etc. to build the best SEO strategies for clients
Promotion to Head of SEO
Led development of proprietary SEO tools
Joined as Senior SEO Specialist
2022 - Present
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Founder
Search Insights Academy
Entrepreneurship
Education
Thought Leadership
Founded an educational platform dedicated to helping businesses and individuals master SEO and digital marketing strategies.
Key Milestones:
- Created comprehensive SEO courses and training materials
- Mentored over 100 students in advanced SEO techniques
- Hosted webinars and workshops on the evolving landscape of search
- Published research on emerging SEO trends and algorithm updates
Nov 2019 - Apr 2020
Head of Digital
PFEC Global
Digital Strategy
Growth
Multi-channel
Key Achievements:
- Drove digital strategy through the identification of trends, yielding a 125% increase in brand reach across platforms like Facebook, Instagram, and LinkedIn
- Spearheaded a 55% revenue boost from digital channels within the first three months
- Identified trends and insights, and optimized spending and performance based on the insights
Education
Master's Degree in Information Technology
July 2017 - October 2019
Deakin University
Specialized in Business Intelligence and Data Analysis, with a focus on digital analytics and web technologies
SEO Blog
Insights and strategies for mastering search engine optimization
May 22, 2023
AI and SEO: How Machine Learning is Reshaping Search
Explore how artificial intelligence is transforming search engine algorithms and what this means for your SEO strategy in the coming years.
Read ArticleApril 10, 2023
E-A-T Principles: Building Authority in Your Niche
Discover practical strategies to enhance your website's Expertise, Authoritativeness, and Trustworthiness to meet Google's quality standards.
Read ArticleMarch 5, 2023
Local SEO Tactics That Drive Foot Traffic
A comprehensive guide to optimizing your local presence, managing Google Business Profile, and capturing location-based search traffic.
Read ArticleLatest SEO Trends and Insights
The search landscape is continuously evolving, with Google implementing over 500 algorithm updates annually. Staying ahead requires both a foundational understanding of SEO principles and awareness of emerging trends.
How Google's Helpful Content Update is Changing SEO
Google's Helpful Content Update has shifted the focus toward creating content that provides genuine value to users rather than content designed primarily for search engines. This update emphasizes the importance of demonstrating first-hand expertise, depth of knowledge, and a clear purpose for your content.
Websites that publish high-quality, authoritative content focused on helping users are seeing significant ranking improvements, while those with shallow, keyword-stuffed content are experiencing declining visibility.
The Growing Importance of User Experience
Search engines now evaluate websites not just on their content relevance but also on the quality of experience they provide to users. Factors such as page load speed, mobile responsiveness, intuitive navigation, and minimal intrusive interstitials directly impact your search rankings.
My approach involves comprehensive technical audits that identify and resolve user experience issues, ensuring your website meets both user expectations and search engine requirements.
My Work
Tools and resources I've created
SEO Toolbox
A curated collection of essential SEO tools, browser extensions, and resources I use regularly.
Open ToolboxContact Me
Let's discuss how we can work together
Send a Message
SEO Analytics Dashboard
Project Overview
A comprehensive SEO analytics dashboard designed to provide real-time insights into website performance, keyword rankings, and competitor analysis in one centralized platform.
Challenge
SEO professionals often struggle with data scattered across multiple platforms, making it difficult to gain a holistic understanding of campaign performance and identify improvement opportunities quickly.
Solution
The SEO Analytics Dashboard integrates data from multiple sources including Google Search Console, Google Analytics, and third-party SEO tools to provide a unified view of performance metrics.
Key features of the dashboard include:
- Real-time keyword ranking tracker with historical data visualization
- Competitor analysis module comparing performance across key metrics
- Content performance analyzer identifying high-performing pages and improvement opportunities
- Automated reporting engine generating white-label client reports
- Customizable alerts for significant ranking changes
Keyword tracking module with trend analysis
Competitor comparison interface
Results
The dashboard has been adopted by over 50 SEO agencies and in-house teams, helping them:
- Reduce time spent on manual reporting by 70%
- Identify critical ranking drops within hours instead of days
- Improve client retention rates through better visualization of SEO value
Technologies Used
React
Node.js
D3.js
MongoDB
Google Search Console API
Google Analytics API
AWS
Keyword Research Assistant
Project Overview
An AI-powered keyword research tool that automates the discovery, analysis, and prioritization of keywords based on search intent, competition, and business relevance.
Challenge
Traditional keyword research is time-consuming and often results in extensive spreadsheets of keywords without clear prioritization or strategic organization.
Solution
The Keyword Research Assistant uses natural language processing and machine learning to analyze search terms, identify patterns, and organize keywords into strategic clusters based on user intent and conversion potential.
Key Features
- Automated keyword discovery based on seed terms and competitor analysis
- Intent classification using NLP to categorize keywords by user journey stage
- Semantic clustering to group related keywords for content planning
- Opportunity scoring algorithm that balances search volume, competition, and relevance
- Content brief generator that creates optimized outlines based on keyword clusters
Semantic keyword clustering visualization
Intent classification and journey mapping
Technologies Used
Python
Natural Language Processing
Machine Learning
Flask
PostgreSQL
React
SEO APIs
SEO ROI Calculator
Project Overview
An interactive tool that helps businesses forecast potential returns from SEO investments based on industry benchmarks, historical performance data, and competitive analysis.
Challenge
Many businesses struggle to justify SEO investments due to difficulty in forecasting returns and comparing ROI to other marketing channels.
Solution
The SEO ROI Calculator uses industry benchmarks, competitive data, and proprietary algorithms to create realistic projections of traffic, conversion, and revenue growth from SEO activities.
Key Features
- Industry-specific growth models based on benchmarking data
- Customizable inputs for current performance metrics
- Projection scenarios (conservative, moderate, aggressive) with probability weighting
- Comparison of SEO ROI against PPC and other marketing channels
- Visual timeline of expected results with confidence intervals
Interactive ROI projection visualization
Marketing channel ROI comparison
Impact
The calculator has been used by over 500 businesses to:
- Secure budget approvals for SEO initiatives
- Set realistic performance expectations with stakeholders
- Build data-driven SEO strategy and investment plans
Technologies Used
JavaScript
Chart.js
HTML/CSS
Statistical Modeling
Industry Benchmarking Database