Uses

The hardware, editor, and software I actually use — not aspirational, just the daily kit. Inspired by uses.tech.

Hardware

Laptop — Windows 10 desktop / dev box. Yes, Windows. Most of the work happens in the terminal anyway.
External monitor — one large display, vertical Slack/email window on the side.
Phone — iOS, mostly for testing OneBookPlus and reading.
Keyboard — mechanical, tactile switches. Quiet enough for calls.

Editor & terminal

Codetta — my own editor. ~30 MB, native, BYOK AI panel built-in. I dogfood it daily; it's why it exists.
Bash on Windows for shell scripting, with PowerShell as fallback.
Claude Code CLI — signed in via my Claude Pro subscription, used everywhere from inside Codetta.
Git with simple, no-aliases workflow. Conventional commits.

SEO & analytics

Google Search Console + BigQuery bulk data export — the ground truth.
Looker Studio for client-facing dashboards.
Ahrefs for backlink + keyword discovery.
Screaming Frog for technical audits.
Internal AI SEO platform built at Supple — the moat that replaces 10+ disparate tools.

Browser & extensions

Chrome as the primary, Firefox for separate identity contexts.
SEO Pro — quick on-page audit.
Detailed SEO — structured-data inspection.
Wappalyzer — tech stack identification.
1Password — the only password manager I trust.
Full curated list at /projects/seo-toolbox/.

SaaS & cloud

OneBookPlus for invoicing, CRM, bookings — eating my own dog food.
Google Workspace for everything email/calendar/docs.
Anthropic API + Claude Pro for AI work.
BigQuery + Cloud Run for data warehousing and serverless workloads.
GitHub for source, npm for package distribution.

Phone & daily

OneBookPlus iOS app — daily testing, real usage.
Apple Notes for capture — nothing fancier sticks for me.
Spotify for the SIA podcast and a deep-focus playlist.