Founder & CEO of OneBookPlus (all-in-one platform for Australian SMBs), maker of Codetta (lightweight desktop code editor with first-class AI), Head of SEO Operations at Supple Digital, and founder of Search Insights Academy. A decade turning search, data, and tooling into measurable growth.
Four things, with the same underlying playbook: data + tooling + execution.
Founder & CEO of OneBookPlus — an all-in-one platform replacing the Xero + HubSpot + Calendly + Mailchimp stack for Australian small businesses.
Scaling search performance for healthcare, legal, and professional-services portfolios — technical SEO, content strategy, and analytics engineering wrapped in repeatable ops.
Designing and shipping internal AI tools, Claude/Anthropic integrations, automation pipelines, and dashboards that turn 40-hour processes into 2-hour ones.
Native, opinionated software for engineers — like Codetta, an Electron-free code editor with a real BYOK AI panel built in.
Featured / appearances
A few of the things I've built and shipped.
A lightweight (~30 MB) native code editor with first-class AI. BYOK Anthropic, OpenAI, Ollama, or sign in with the Claude Code CLI to use your existing Claude Pro/Max subscription — no extra API key. Multi-workspace, pop-out terminals, zero telemetry.
All-in-one business platform for Australian SMBs — invoicing, CRM, bookings, accounting, marketing, and an AI Companion for payment chasing and review requests, in a single integrated app. Replaces the Xero + HubSpot + Calendly + Mailchimp stack with one tool. Free plan available; iOS app live on the App Store.
Real-time results dashboard built during Nepal's 2082 election — FPTP, PR, province-level breakdowns, party color mapping, and an interactive Leaflet map. Now archived: API responses snapshotted locally so the page works without polling Hamro Patro / ECN.
Educational platform and AI-driven podcast (with J and Mini) exploring the intersection of artificial intelligence and SEO. Frameworks, training, and research adopted by multiple agencies.
A curated collection of essential SEO tools, browser extensions, and resources I use day to day — organised so other operators don't have to rebuild the list themselves.
Live signals from where my work lives in public.
